To display your business, organization, institute, shop or company name locally in search engine needs a local SEO strategy. Local SEO techniques need to be done from the local perspective that helps to stay ahead of the local competition. Luckily, local SEO factors help to beat the local competition.
Hence, ranking in the local search result is the simplest way to enhance your online business listing.
Google’s research on local search behaviour found that “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on the computer/tablet did the same.”
In order to get the best results from your search engine marketing, you need to first do your search engine optimization effectively. For this, you need the relevant set of keywords for your business.
If you don’t do keyword analysis for your website properly, no matter how strong your SEO strategy, it won’t work.
Though Google is not following keywords as an important ranking factor, but somewhere particular keywords based on your topic is considered for ranking factor.
Keyword research helps your visitors to reach you organically.
To improve your local SEO you need to do a review between two kinds of keywords. First is geo-modified and second is geo-targeted. However, there is a difference between these two.
For geo-modified you need to add qualifiers such as city, state or country name. For example
Whereas geo-targeted keywords help to target a particular audience or market based on geography. For example
So, for your local SEO strategy, you need to involve geo-modified keywords.
Google My Business is a local directory for every business. This is highly important for local businesses to make their presence visible locally. It’s free to claim and you can get amazing exposure if you are able to optimize it properly. If you want to do it properly you can hire a digital marketing agency for performing your local SEO effectively.
To optimize your business listing you need few important things to consider
As per the research, 84% people prefer and trust online reviews before considering a product or service. So, you need to manage your online reputation as well.
Try to respond to all reviews about your business, it may be a positive or negative one.
It is important to manage all your reviews because it will put an impact on your local SEO search result also.
Direct impact comes from the social signals like
Your website will rank based on the link building factor. Without having a right inbound link to your web page, you can provide a proper user experience through local SEO marketing.
The more quality, credible and relevant backlinks you hold, the better it will be.
In addition to this, anchor texts need to look natural. If your anchor texts are optimized more than it may lead to Google penalties.
Make sure to optimize your website through general as well as local SEO strategies. After this only you can have a Google My Business Page. It can be counted as one more SEO efforts to improve your local SEO.
Therefore, give a head start on your competition by implementing the above local SEO strategies.
You can also give your opinion on local SEO strategy in the below comment section.
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